Navigating Dubai’s Glittering Jewellery Stores: An Insider’s Guide

As a seasoned jeweller and blogger based in Dubai, I’ve had the privilege of experiencing the city’s vibrant jewellery landscape first-hand. With a myriad of stores, each boasting unique collections and diverse styles, Dubai stands out as a jewellery enthusiast’s haven. Whether you’re a dedicated investor or an occasional buyer, this guide will help you navigate the city’s resplendent jewellery stores.

The Jewellery Store Landscape of Dubai

Dubai’s jewellery scene caters to an array of tastes, from international luxury brands to exquisite local collections. Notably, three major jewellery groups stand out, each offering a vast selection of international and local collections: Damas Jewellery Group, Pure Gold Jewellery Group, and Levant Jewellery. These groups house more than ten different international collections, with Damas featuring an impressive array of locally crafted pieces.

The Role of Major Jewellery Groups

Two store groups boasting the highest number of branches across Dubai are Damas and Pure Gold Jewellers. However, if your preference leans towards the crème de la crème of international luxury watch brands, then Ahmed Seddiqi and Sons is your go-to. Mixed brand collections of jewellery and sometimes even watches can be found at Rivoli Group and Paris Gallery, with Rivoli also offering specialised stores dedicated to watches or accessories. Currently, the most dynamic player in Dubai’s jewellery scene is Pure Gold Jewellers. This Indian-led group offers thirteen collections made from high-quality gold, sterling silver, platinum, and coloured gold alloys and has recently diversified into real estate.

The Unique Selling Strategy of Damas Jewellery

In the midst of this bustling scene, Damas Jewellery remains the largest group, distinguished by its unique strategy of categorising stores based on price ranges. Its “Les Exclusives” outlets present the highest-class and most expensive collections. In contrast, the “Semi Exclusives” cater to a more mid-range market, while the Damas 21K stores offer economically priced collections, making quality jewellery accessible for those with tighter budgets.

Other Significant Players in Dubai’s Jewellery Scene

Other prominent players include Dhamani Jewellery, which holds exclusive rights to manufacture and sell the Dubai cut diamond jewellery. Al Futtaim Jewellery, part of the vast Al Futtaim group, and Kaloti Jewellery, which also deals with bullions and gold coins, hold significant sway.

Luxury International Brands in Dubai

For those seeking high-end international brands, Dubai is your treasure chest. The city is home to brands like De Beers, Garrard and Co., Cartier, Chopard, Graff Diamonds, and designer jewellery stores such as Bvlgari, Versace, Chanel, Dior, and Armani. This remarkable array of brands justifies Dubai’s nickname as “the City of Gold”.

Where to Shop for Jewellery in Dubai

The most popular places to immerse yourself in this golden city’s treasures include the Dubai Gold Souk in Deira and the Dubai Mall, which hosts the largest covered Gold Souk. Also worth exploring are the Meena Bazaar and Wafi Mall, each offering diverse types of jewellery stores.

Investing in Dubai’s Jewellery Stores

In my expert opinion, investing in jewellery from these renowned brands and collections can be highly profitable. Their unique pieces, quality craftsmanship, and inherent value hold potential for price appreciation. Additionally, the emerging trend of buying jewellery with cryptocurrencies opens new avenues for investors and buyers alike.